For 10 years, VideoYeti has helped Louisville nonprofits raise funds, recruit volunteers, and amplify their mission through video — from the Center for Women and Families and La Casita Center to the Speed Art Museum and Louisville Free Public Library. Through our Giveback Initiative, we've built a way for commercial success to directly fund nonprofit storytelling.
How It Works
A simple model that turns commercial video projects into nonprofit storytelling — without asking anyone for a donation.
On select projects of $5,000+, VideoYeti allocates 10% toward nonprofit video production, subject to approval by all parties.
VideoYeti matches the 10% allocation with equal production value — so if a $5,000 project generates $500 toward a nonprofit video, we put in another $500 of our own time and resources. The nonprofit gets a real video, not a leftover.
The nonprofit gets a professional fundraising or awareness video. The business gets CSR visibility. The community benefits from the story being told.
Selected Nonprofit Work
Every one of these started with a mission that deserved to be heard.
Why Video Works for Nonprofits
These numbers aren't ours — they're from donor behavior research and studies on how people make giving decisions. We share them because they're the reason we do what we do.
of donors say they're "very likely" to donate to a nonprofit after watching a video about their work
herenow.film · 2025
of people who watch a nonprofit video go on to make a donation — more than half of everyone who watches
yansmedia.com · 2025
average increase in donations when emotional storytelling is used in video versus standard appeal messaging
herenow.film · 2025
more likely to donate when a story creates an emotional connection — driven by oxytocin, the brain's "caring hormone"
Zak, P.J. · Nature · 2005 · via Donorbox
average return for every $1 spent on video marketing for nonprofits — one of the highest ROI channels available
herenow.film · 2025
"People are more likely to donate when they can relate to an individual's story than when presented with statistics about a larger group."
Small, Loewenstein & Slovic · Organizational Behavior and Human Decision Processes · 2007
These figures reflect broader research trends. Individual results vary by organization, audience, and campaign. We don't guarantee outcomes — we build the best possible foundation for your story to be heard.
Organizations We've Served
Whether you represent a nonprofit that needs a video or a business that wants to make a difference while growing your brand — we'd love to talk.