You need production and ad management working together — not two vendors who've never met, not a production company that disappears after delivery.
Someone sees your ad, clicks your profile, scrolls for 5–10 seconds, and makes a trust decision. That page needs to answer three questions instantly:
Who are you? What do you do? Why should I trust you?
The Gap Nobody Talks About
A decent website. Some social media posts. A few good reviews. You've been meaning to do more video, but things are busy. Overall, it feels like you're in good shape.
A homepage that hasn't changed in two years. Social media that went quiet three weeks ago. No video — so no face, no voice, no personality. Just a logo and some text. Meanwhile your competitor two miles down the road has pinned videos, fresh content, and is running the only video ads in the market.
That gap — between what you think people see and what they actually see — is where you're losing customers you don't even know about. We start every project by showing you exactly what that gap looks like, side by side with your competitors, before we ever pick up a camera.
The System
We learn your business before we touch a camera — your best customers, close rates, response time, what makes you different. If your team takes two days to return calls, we need to fix that before driving traffic. No point pouring money into a bucket with a hole in it.
Branded profile video, testimonial capture, and ad-specific creative. All shot, edited, and optimized for the platforms we're running.
Three trust-building videos placed permanently at the top of your social profiles, working 24/7 to answer objections before they get asked.
Weekly oversight on Meta (Facebook/Instagram) and/or LinkedIn. Testing angles, managing budget, scaling what's working, cutting what isn't.
Clear, readable reports on leads generated, cost per lead, ad spend, and creative performance. No jargon, no hiding behind vanity metrics.
Ad creative fatigues. We plan for it. New angles, updated footage, seasonal offers — keeping your campaigns fresh and your CPL in check.
Core Strategy
Before we spend a dollar on ads, we build a foundation. Three videos that live at the top of your social profiles and build trust with anyone who searches your name — which they will, before they ever call you.
Your story, your values, why you do this work. Humans buy from humans. This video bridges the gap between a stranger and a trusted choice before a single phone call happens.
A clear, specific explanation of your service. Not a commercial — an honest overview that shows competence and sets accurate expectations for new customers.
Real customer testimonials, capturing actual words from people who had the same doubts your prospects have right now. Social proof that closes on your behalf 24/7.
See It in Action
Two videos for the same client. One lives on their profile permanently. The other runs as a paid ad. Together, they move someone from awareness to trust to action.
Builds trust and explains the full offer to anyone who finds them — from an ad, Google, or a referral.
Announces a new program with an offer. When they click to the profile, the pinned video closes the loop.
The Process
We'll ask things like: who's your most profitable type of customer? What does your close rate look like? How fast does your team respond when a lead comes in? This isn't busywork — it changes the entire strategy. If your team takes two days to return calls, we need to know that before we start driving traffic.
We pull up your website, your social media, your reviews, and your competitors. We check the Meta Ad Library to see who's running ads in your market. By the time we talk, we already know where you stand.
Your presence versus your competitors, side by side. Where customers are probably dropping off. What we'd build if you hired us. And if there are things you can fix yourself right now — we'll tell you that too. Some people take that and start making changes on their own. That's fine with us.
We shoot, edit, build the campaign, and launch. No handoff to a separate team — the people who did your research are the ones behind the camera and inside your ad account.
Monthly reports, weekly management, quarterly creative refreshes. We work with a limited number of clients at a time — because we'd rather be a real partner to a few businesses than a vendor to dozens.
How We Compare
Most businesses either hire a production company for video or an agency for ads. Here's what happens when one partner handles both.
Industries
We're not generalists. Each industry we work in gets a tailored strategy built on real research into how customers make buying decisions in that space.
More industry-specific insights coming soon. Don't see yours? Reach out — we likely still work with your industry.
What's Included
Every engagement is tailored, but here's what working together typically looks like from day one.
Video production + ongoing ad management from one integrated team. Built for service businesses that are ready to grow systematically, not just run a campaign.
Weekly Campaign OptimizationWe're in your ad account every week, not just at launch
3 Pinned Conversion VideosTrust-building videos that live on your social profile 24/7
Professional Ad CreativeShot and edited specifically to perform in-feed
Editorial Ad ManagementFull management of Meta and/or LinkedIn campaigns
New Ad HooksFresh angles tested regularly to fight creative fatigue
Lead Closing StrategyGuidance on how to follow up and convert the leads we send
Campaign StrategyDiscovery-first approach — we understand your business before we build
One-Market ExclusivityWe don't work with your direct competitors in the same market
For the Lead System (ad management), no — we work with businesses anywhere. For video production, we're based in Louisville and serve the metro area, but we frequently travel for the right project. If you're outside Louisville, reach out and we'll figure out what makes sense.
It depends on the industry and your market. For home services like HVAC, where intent cycles are shorter and emergencies drive decisions, you can see initial traction in 3–5 weeks. For higher-consideration services like financial planning, the trust-building phase takes longer — expect 6–10 weeks before you have meaningful data. Either way, we set clear expectations upfront about what the first 30, 60, and 90 days look like. We're not going to promise you 50 leads your first week — but we will tell you exactly what we're testing and why.
It depends on your market and goals, but for the industries we focus on we typically suggest starting somewhere between $750–$1,500/month. That range gives the algorithm enough data to optimize, without overcommitting before you know what's working. Ad spend goes directly to the platform — separate from our fee. We'll give you a specific recommendation during the discovery conversation based on your situation.
No — and we'd encourage you to be skeptical of anyone who does. What we can guarantee is transparent reporting, active weekly management, and honest advice when something isn't working. Lead generation depends on variables including your market, your offer, your follow-up speed, and your close rate — all things we work on together.
We'll tell you during the discovery conversation. We'd rather have that conversation early than start a project that doesn't set both of us up for success. There's no pressure, no pitch, and no hard sell.
Tell us a bit about your business and what you're trying to accomplish. We'll do our homework on your market and get back to you within 48 hours — with an honest take on what we find, whether you hire us or not.