Your biggest competitors are spending thousands on Google every month — and barely posting on social. That's the gap. Video on Meta + LinkedIn costs a fraction and reaches homeowners before they're in emergency mode.
1 Louisville HVAC client slot currently open — we don't work with competing businesses in the same market
Social data as of February 2026
Market Intelligence
Jarboe's
Tom Drexler
The Opening
The established players in Louisville HVAC are built around capturing demand after it exists — Google, radio, fleet. The channel that builds trust before the emergency happens is wide open. Get the full Louisville HVAC competitor analysis →
Score Your Marketing Free →Why Video Advertising
A 2024 ServiceTitan study found 90% of homeowners research online before booking. That means your brand needs to exist in their mind before the AC fails. Video builds that presence. Google catches it.
HVAC landing pages with customer testimonial videos see up to 34% higher conversion rates than static pages. People want to see someone like them who had the same hesitation and chose you anyway.
While Google PPC costs $115 per lead on average, a well-targeted Meta video campaign can reach 10,000 local homeowners for under $200. The cost-per-brand-impression isn't even close.
6–8 weeks before cooling season starts, zero Louisville HVAC companies are running awareness campaigns. That window is yours to own. We build the campaign, launch it early, and capture homeowners before they're in panic mode.
The Deliverables
Who you are, what you do, and why customers choose you. These live permanently at the top of your social profiles and close objections 24/7 before a single lead calls.
Pre-cooling and pre-heating campaigns built specifically around Louisville's weather patterns. Targeting homeowners in your service area 6–8 weeks before peak demand hits.
Weekly optimization, budget management, creative testing, and monthly reporting. The same person who shot your video is watching your cost per lead every week.
The Math
* Estimates based on 2025 HVAC industry benchmarks. Actual results depend on close rate, offer strength, and follow-up speed. We work with you on all three.
We analyzed how the top HVAC companies in Louisville are marketing — what they're spending, where they're present, and exactly where the gaps are. Get the full report and find out what your competitors aren't doing.
Let's Talk
Tell us about your HVAC business. We'll take a look at your current marketing presence, pull together a quick competitive picture, and come back with an honest assessment of what we think is possible. No pitch, no pressure.