Jarboe's Heating, Cooling & Plumbing
In business since 1986 · Now PE-owned by Wrench Group · Dedicated Marketing Communications Manager on staff
📺Heavy Google & Radio/TV spend. Jarboe's has been a radio advertiser in Louisville for decades and runs consistent Google Ads / LSA campaigns. Estimated marketing budget: $200K–$500K/year.
📱Social media is their blindspot. Over 1,000 posts on Instagram — yet only 305 followers. That's an engagement rate so low it signals that their content isn't resonating and almost certainly isn't video-forward.
🎬Minimal Meta ad presence — 5 ads total in the library. Spend on 4 of those is under $200 each. No evidence of a structured video campaign. At their scale, this is essentially no investment in the channel.
⭐Strong reputation but customer trust issues. Reviews on Angi and Yelp reflect a pattern of upselling complaints. Their brand leans on the "Trusted Since 1986" message but doesn't reinforce it with modern video storytelling.
The opportunity: A company their size with their budget should have 50x more social reach. They're spending on channels they understand (radio, Google) and ignoring the one that builds the kind of trust that converts at lower cost.
Tom Drexler Plumbing, Air & Electric
Founded 1982 · Inc. 5000 five consecutive times · 60+ service trucks · Recently expanded to Cincinnati
📻TV, radio, and "Dial 1-Tom-Drexler" brand spend. Tom Drexler has invested heavily in brand recognition through traditional media. Their jingle and phone number are recognizable throughout Louisville.
🏈NIL deal with UofL QB Jack Plummer. Smart local play — but it's a brand awareness move, not a lead generation system. High spend for low measurability.
📱410 Instagram followers, but 3.3K on Facebook. Their audience is likely on Facebook, not Instagram — which suggests cross-posting rather than a real social strategy. Either way, neither platform is being used for paid video.
🎬No Meta ad presence detected — ever. Despite TV spend and the NIL deal, there is no evidence in the Meta Ads Library of Tom Drexler ever running a Facebook or Instagram ad campaign.
The opportunity: Tom Drexler understands brand spending but hasn't made the shift to measurable, video-driven social advertising. Their traditional media spend is difficult to optimize. A competitor with professional video + Meta ads can out-perform them on cost-per-lead while building more targeted brand awareness.