Great videos don't generate leads on their own. They need a system that connects ad traffic to your profile to paying customers.
Someone sees an ad, clicks your profile, scrolls for 5–10 seconds, and makes a trust decision. Your page needs to answer three questions:
Who are you? What do you do? Why should I trust you?
Why Most Video Advertising Fails
You pay $10K for a beautiful video. It gets uploaded. Nobody manages where it goes, who sees it, or what it costs per lead. You assume it's working until the phone stops ringing.
They need creative from you. You scramble to get something made. The ad manager has never been to your job site or seen how you work. The creative they run feels generic — because to them, it is.
With VideoYeti, the same person who interviewed your team, shot your job site, and built your video is also the one inside your ad account every week — making decisions informed by what we actually know about your business, not just what the algorithm says.
The System
We start by learning your business — your best customers, close rates, average job value, what makes you different. Strategy first, production second.
Branded profile video, testimonial capture, and ad-specific creative. All shot, edited, and optimized for the platforms we're running.
Three trust-building videos placed permanently at the top of your social profiles, working 24/7 to answer objections before they get asked.
Weekly oversight on Meta (Facebook/Instagram) and/or LinkedIn. Testing angles, managing budget, scaling what's working, cutting what isn't.
Clear, readable reports on leads generated, cost per lead, ad spend, and creative performance. No jargon, no hiding behind vanity metrics.
Ad creative fatigues. We plan for it. New angles, updated footage, seasonal offers — keeping your campaigns fresh and your CPL in check.
Core Strategy
Before we spend a dollar on ads, we build a foundation. Three videos that live at the top of your social profiles and build trust with anyone who searches your name — which they will, before they ever call you.
Your story, your values, why you do this work. Humans buy from humans. This video bridges the gap between a stranger and a trusted choice before a single phone call happens.
A clear, specific explanation of your service. Not a commercial — an honest overview that shows competence and sets accurate expectations for new customers.
Real customer testimonials, capturing actual words from people who had the same doubts your prospects have right now. Social proof that closes on your behalf 24/7.
The Process
Send us a quick note about your business and what you're trying to accomplish. We review to see if there's a potential fit and respond within 48 hours.
A focused call to learn about your customers, business economics, and goals. We'll tell you honestly if we think we can help — and what that looks like.
Based on what we learn, we build a plan specific to your business — not a template. Scope, timeline, and investment tailored to your goals and the size of the opportunity.
We shoot, edit, build the campaign, and launch. You get updates throughout. No surprises, no ghosting.
Monthly reports, weekly management, quarterly creative refreshes. The system gets smarter every month because we're watching every dollar closely.
How We Stack Up
Industries
We're not generalists. Each industry we work in gets a tailored strategy built on real research into how customers make buying decisions in that space.
What's Included
Every engagement is tailored, but here's what working together typically looks like from day one.
Video production + ongoing ad management from one integrated team. Built for service businesses that are ready to grow systematically, not just run a campaign.
Weekly Campaign OptimizationWe're in your ad account every week, not just at launch
3 Pinned Conversion VideosTrust-building videos that live on your social profile 24/7
Professional Ad CreativeShot and edited specifically to perform in-feed
Editorial Ad ManagementFull management of Meta and/or LinkedIn campaigns
New Ad HooksFresh angles tested regularly to fight creative fatigue
Lead Closing StrategyGuidance on how to follow up and convert the leads we send
Campaign StrategyDiscovery-first approach — we understand your business before we build
One-Market ExclusivityWe don't work with your direct competitors in the same market
For the Lead System (ad management), no — we work with businesses anywhere. For video production, we're based in Louisville and serve the metro area, but we frequently travel for the right project. If you're outside Louisville, reach out and we'll figure out what makes sense.
It depends on the industry and your market. For home services like HVAC and plumbing, where intent cycles are shorter and emergencies drive decisions, you can see initial traction in 3–5 weeks. For higher-consideration services like financial planning, the trust-building phase takes longer — expect 6–10 weeks before you have meaningful data. Either way, we set clear expectations upfront about what the first 30, 60, and 90 days look like. We're not going to promise you 50 leads your first week — but we will tell you exactly what we're testing and why.
It depends on your market and goals, but for the industries we focus on we typically suggest starting somewhere between $750–$1,500/month. That range gives the algorithm enough data to optimize, without overcommitting before you know what's working. Ad spend goes directly to the platform — separate from our fee. We'll give you a specific recommendation during the discovery conversation based on your situation.
No — and we'd encourage you to be skeptical of anyone who does. What we can guarantee is transparent reporting, active weekly management, and honest advice when something isn't working. Lead generation depends on variables including your market, your offer, your follow-up speed, and your close rate — all things we work on together.
We'll tell you during the discovery conversation. We'd rather have that conversation early than start a project that doesn't set both of us up for success. There's no pressure, no pitch, and no hard sell.
Tell us a bit about your business and what you're trying to accomplish. We'll respond within 48 hours with an honest take on whether we think we can help.